3.) What kind of media institution might distribute your media product and why?

If our film was to be distributed, I believe an independent media institution would be more suitable compared to a major institution such as 20^th Century Fox and Warner Home Video. Even though the film is likely to be more success worldwide under these names, it is equally likely to have its disadvantages.

 

Major film distributors

 Hypothetically speaking, if our film was to be distributed by a film institution, Warp Films would be preferable. I prefer Warp Films because it is one of the most respected independent film companies based in England. It produces movies for their qualities and individualism and that is why I think it would be a good company to produce our film. 

Some of their films include; she is Chinese, Four Lions, Dead Man’s Shoes, Hush and This is England which is broadcast by channel 4. They have worked with some of the UKs biggest film producers such as Shane Meadow who won a BAFTA award (on his work on This is England), Chris Morris and Chris Cunningham. 

 

 With their connections to chennel4 through the film series “This is England,” they have the ability to promote other films. Their synergy are also able to advertise their films through billboards and posters which can be usually seen around Britain when a film is about to be released. Audiences are also able to view up coming film trailers on Warp website, YouTube and TV channels such as Channel 4. Film festivals and film premiere are also good ways of promoting films. When actors such as William Ash from the Hush attend a film premiere, they make good promotion to the film because they say what audience would expect from the film.

Billboard advert of "This Is England"

 

 Warp Films is also associated with channel 4.

Other ways of distributing our film is entering short film competitions that could possibly distribute our film if it wins. An example of this is Electric December which is held every year in December for anyone in Europe to take part in it. It gives chance to young filmmakers to show off their talents. Hypothetically, this could be a good distributor for our movie as the winner not only gets their film distributed but are given the chance to attend film premiere and work with professional film makers.

 Electric December encourages young film makers around Europe to enter the competition to meet with professional film makers.

Another way of distributing our film would be through YouTube and other online video distributions. This is because it is easy and quick to upload the video and you could earn a certain amount of money when you become partners with YouTube and when your video is able to attract a number of audience.  YouTube would be easy to attract audience because people have access to it worldwide.

  

 YouTube could also be another way of distributing our film.

Even though companies like this can produce our film, cheap distribution like YouTube and Warp films would be crucial to the success of our low budget film. 

However, some distribution companies find it very expensive to market films so many UK films struggle to get a distribution deal. When it comes to distribution, the film has to get a lot of advertisement in other to meet different target audience. For example, a film distributed by Walt Disney could cost about £36 million to market such as film trailers, billboards, posters, promotions, TV appearances etc. Often, low budget movies are not able to afford marketing a film which ends up not making it in cinemas.